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A look behind the 4th hour

Posted: Tuesday, July 29, 2008 12:10 PM by Brian Balthazar
Filed Under: , , ,

 Hello again! Today, for me, is an exciting day. In light of some of the questions and comments I received yesterday, here is some more inside info about how the show is put together, and some other personal background info. (Can you handle the suspense?)

Today is Tuesday, and I'm a little sleepy. My parents have come to visit this morning's show, and last night I took them out to dinner. That meant staying out past 9 pm, which, sadly, is usually my bedtime! So if the puffy eyes are a little more pronounced, well, now you know why! I'm such a rebel.

Almost all of us have some morning rituals that keep us awake during the initial early hours. Hoda takes her coffee black, Kathie Lee likes it with skim and Equal. But me, I'm a little hooked on a seductress known as Diet Coke. I swig at least two before 10 in the morning. I can't get enough. No one ever said I was a health nut! Don't even ask me how many I drink in a day. I'm a caffeine junkie.

Now to your questions: Viewer Asma from the United Kingdom watches the show online and she asks about how we organize the segments for the day. Well, Asma, one of the first things we consider when we plot out our segment order is the subject matter, the popularity of a guest or topic, and how much time we'd like to give it. Sometimes the restraints of the commercial structure will give a segment more time if it appears in the back half of the show rather than the first. Since the Joy Fit Club is so popular with viewers, we often like that in the first half, with the hope that it will keep people watching. Same goes with celebrities. Other times we'll put something in the back half because we need the time. (And of course, we continue to hope that people will keep watching!)

You'll notice that a cooking segment is almost always the last segment in the show. It's not that we don't like food! (Quite the contrary! The moment we go to a commercial we dive bomb the table.) It's generally because it's the "lightest" content, and it just feels like a natural way to close the show. Don't most parties usually end in the kitchen?

Asma also asks if I personally call the actors to come on the show. In fact, I couldn't book so many celebs without our senior producer of all things entertainment, Melissa Lonner. She's the equivalent of a rockstar here in the building. She manages to book all four hours of the show. She has met everyone in show business, and she could tell you some amazing stories. In some cases, I will work with a celebrity directly, or over the years, strike up a friendship with one. Joan Rivers is one such person. I once did a story for TODAY in which I helped her find some dates. WATCH THE VIDEO

We hit it off so big that we remained friends, and I have since spent Thanksgiving and other holidays at her home. You can't even imagine what that was like! She's a comedy legend! (I do standup comedy in my spare time, and she's an amazing icon to me.) The whole time I was there, I kept looking down at my plate, thinking "Holy cow, I'm eating at Joan Rivers' house! No way! No way! I can't believe I'm eating Thanksgiving Dinner at Joan Rivers' house!" Then, when I went to the bathroom, I was going "Holy cow, I'm in Joan Rivers' bathroom! No way! No way! I can't believe I'm in Joan Rivers' bathroom!"

After seeing so many famous people come on the show, you do actually become less starstruck, but today, I must admit, is an exception. I don't think I've been so excited about seeing a star like I am about Kermit and Miss Piggy. Besides being such an immense part of my childhood, they really represent an idyllic genre of television that seems so rare today. Truth is, I'm dying over meeting them. I will take pictures, I will get video, I don't care. I have no shame. Try and stop me. I want a picture of me smooching with Miss Piggy. I just do. WATCH THE SEGMENT

Another question I received was regarding how far in advance we book our segments ... the answer -- it depends! Sometimes, we will book something weeks in advance. (Celebrities plan their schedules early.) But in other cases, like TODAY -- not until the day before! One of our segments fell through yesterday, and we were forced to find a new one. I wonder if you'll be able to tell which ones had advance planning, and which one was put together at the last minute! I sincerely hope you can't tell.

"K" from Philly wants to know if I'm still single! Well, well, well, all I can say is I am incredibly flattered you asked, and am fairly certain that this must be a friend teasing me ... Yes?

Thanks to everyone who took the time to wish me luck. I'll answer more questions tomorrow. Keep writing!

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Comments

I'm sure you will get lots of messages from ladies regarding the panel of gentlemen today.  I guess throw me in the mix.  I never write to shows but the two single guys (well all of the guys) were great.  I am an educator from California.  If they are interested in continued discussion let me know...
Jeannine
HA - Definitely not a friend teasing you and I have to say I almost died when I saw that you referred to my comment in your blog today. (My face is red at my desk right now! - I've never written a comment before!!) So are you going to answer the question? :)



I just wanted to comment on the pairing of Hoda and Kathie Lee.  They make it worth the wait for the fourth hour, to see what they'll be up to that day. The rapore between the two of them is wonderful, and you get a sense there is a genuine friendship between the two of them.  I know Kathie Lee has her share of critics, but it was an excellent move on NBC's part to bring her back as one of the cohosts. Kathie Lee and Hoda bring new life to the Today Show, and especially its fourth hour.  Now, if only Kathie Lee would've put that rude chef really in his place, I wanted her to really dress him down.  I could've cared less what he was making, I just wanted his segment to be over.  Hope to see the pairing of Kathie Lee and Hoda for a long time to come!
Dear Brian~
OMG! I feel as though I've been under a rock for the last 19(?) years... I knew that you were working for NBC and the TODAY Show, but I had NO IDEA what a very important and talented person you'd turned out to be! I am so excited for you and your career path. I am super jealous that you got to meet Kermit and Miss Piggy today! I was squealing to my 4-year old, "Oh! That's my friend, Brian! Look who he's sitting next to!" (Sadly, he is not of the Muppet Show generation...)
It sounds as though you've met lots of famous and fabulous people in the past few years (Thanksgiving with Joan Rivers?!? How cool is that?!?). But, in all honesty, if I had to choose one person from childhood or High School who I thought would be chatting with celebrities some day, the answer would- hands down- be YOU! :)
Congratulations on your new job with HGTV~ can you say what the job is or on what show you'll be working? I am sad that I did not get a chance to see all of your funny "on-screen" moments with Kathie Lee and Hoda while you were producer (although I've been searching the archives...). I hope to follow your career more closely in the future. Best of luck to you as you continue to do what you love and what you do best!
Your (oldest) friend,
Lori

PS~ As I'm writing this, my son walks in, and I show him the pic of you from this morning... He says, "Hey that's your friend with the piggy and that grasshopper!" (I'll be signing out the Muppet Show DVD collection from the Library the next time we go...)
What a great show! I am a teacher and will sure miss it when school starts,  (Is that what TIVO is for...not a clue!!) but I am flying to NY tomorrow for a long week-end, and I plan to spend my mornings at the Plaza! (Louis...Jill...will you pick me?!!!) Hoda and Kathie Lee are a great team and make you feel like you could just go out for lunch with them, continue where the show left off, and have a blast!
Now Brian, it is true you are leaving? WHY? WHY? WHY?
I liked the hairdo but could see her mom's point, too. I wanted to let someone at NBC know how much I like Hoda "Lee" and Kathie Lee. They are fun and pleasant, very enjoyable to watch and to listen to. I really dislike The View and am so glad I can watch Hoda and Kathie now. Thank you for bringing them to us.
Hey Brian,
Who was the rude guy making the salad last week? Surely he won't be back?!
I really do love the show.  The fourth hour with Hoda and Kathie Lee is really great......
Keep up the good work...
iii
iii
i luv your gurl
We started watching NBC Monday quite by accident, having given up on Today a long time ago.  What a pleasant surprise!  Kathie Lee and Hoda!  Who do we thank for getting them to do it?  And it happened clear back in April?  I guess i should change channels now and then from HGTV, TLC, Travel, and Perry Mason reruns.  That fourth hour is so great!  I still don't watch the early stuff--pretty boring, I think.  Sorry, but it is.  So keep the two women going and keep them happy on that fourth hour.  We now can switch from Channel 2's Helen and Dave in Portland, OR, to the fourth hour of NBC's Today, followed by Regis and Kelli. Housework can wait.  We get the news from the Internet, so entertainment on TV is what we want and expect.
You've created an absolutely wonderful show. I love Hoda and Kathie Lee; it is such fun to watch their interaction. How did you ever figure out that the two would work so well? Can't praise this hour enough. Ladies, you make my day.


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