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Stop Training Infants to be Smart

Posted: Wednesday, August 08, 2007 8:45 AM by Noah Oppenheim

We hosted a debate this morning between the founder of Baby Einstein and the author of a study which contends the popular educational DVDs actually impair children’s intellectual growth.

Even before this study, I was amazed that parents would spend money on such products.  Not because I suspected they were harmful.  But because they strike me as a sick reflection of our constant social emphasis on success and achievement.

Beginning in infancy, parents channel their kids through a gauntlet of developmental training regimens that promise to spit out Ivy League-bound, athlete/musician/humanitarians.  Presumably, these little androids then become hedge fund managers.

When I was an infant, there was no Baby Einstein.  In fact, rather than stimulate my brain, my mom accidentally dropped me off a porch.  Seriously.  No private coaches either.  In fact, I was the first 8-year-old to simultaneously hold the title of both Worst Junior Hockey Player and Worst Little Leaguer in New York.  For 3 years running.  When high school rolled around, there was no SAT prep, essay editor, or any of that nonsense.  Just the fear of ending up in the merchant marine to motivate me.

Despite all the early deprivation, I haven’t become a rail-jumping drifter.  Of course, many would argue working in television is actually worse.  But, look at it this way… For thousands of years, great minds – from Plato to Newton to Einstein – have sprung forth from the gene pool without the midwifery of Princeton Review.

We’d all benefit from a greater focus on loving our kids, not training them.   

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I agree totally!  I think that infants benefit more from the interaction that they have with their parents and other infants, children, etc. than they do from just plopping them in front of a TV and hoping for the best!! I just refuse to believe that watching some dvd can replace or even compete with live interaction such as reading and physical activity with your child!
I have a 14 month old with a vocabulary of 70-80 words and we watch a Baby Einstein video every night before bed.  Everyone that meets her is amazed at her vocabulary and there are things she knows that were only presented to her in these videos.  I agree that you should not plop a baby in front of the tv to keep her entertained, but we watch the videos together as a family and discuss what we are watching just as we do when we read books.  We use this as part of our bedtime routine because she will sit still for a video and wind down before bedtime.
This is the ONLY tv she watches all day and we do read lots of books too, but these videos have been a great addition to our daily routine.  The pictures and music are beautiful and my daughter loves the puppets and can identify them all correctly.
I have a sixteen month old son who watched Baby Einstein as an infant and now watches a couple of cartoons on the Disney network. When he was an infant Baby Einstein was one of the only things that would stop him from crying and now every morning I put him in his highchair with his breakfast and know that I have 30 minutes to shower and dress for the day. I feel that these two things have saved my life at times! I never thought that he was learning from the videos, but I did not think something educational would hurt him. He is not in daycare and gets plenty of interaction - face time - with adults and other children, including reading books and dancing and playing. Have I really harmed my child with these videos? Our pediatrician says he is on schedule with all of his development. I have found this news to be quite upsetting. Also - do the critics of my choices have babies?
I can see both points of view on this topic.  I believe that the reason so many parents do buy these DVD's however is because it stimulates a response in the child.  For example, seeing colors and moving objects.  It is the same idea as having your child watching any other program in my opinion.
Why DVD's for infants were ever developed is beyond me. I completely disagree with plopping an infant in front of a t.v. to "learn something". All it does is brand them at a younger age, which everyone could use a little less of. The best interaction an infant could recieve is with parents and children around the same age.
How about a DVD that trains Parents how to do those interactive activities at home.  That's what I did to combat the TV/DVD temptation.  I know, it sounds like self defeat, but it works.  Check out Goofjuice DVD or my web page sharenpearson.com to see imaginative, innovative, easy to put together ideas for baby.
I also agree..Infants benefit more from adult interaction. Babies should not be left in front of the t.v.
Enough with putting children in front of the TV. Parents, read a book to your children now!
My daughter loves Baby Einstein and she is certainly not ignored while watching her favorite videos. She watches one video per day right before her bedtime and during the video, her father and I will sit with her, repeat the words and ask her to say the words back to us. As a result, she is fascinated with sign language-she even speaks to the family dog in sign language! She receives plenty of social interation with toddlers her own age and there is never a shortage of loving, nurturing behavior in our home. People need to stop being so obsessed with the thought that everything is harmful to their children. This is a bunch of crap. Let your kids watch the damn videos. Just don't ignore them for hours on end.
What I think is funny is that people think you can "plop" a baby in front of a TV and that they will sit there! I am a mother of 5. I also majored in Early Childhood Education in college, and worked as a preschool teacher. I do have a few DVDs. My kids dance around, jump on the bed, and sing to the DVDs. Do I think they should replace interaction...no. Do parents sometimes need a short break... yes! Quit being so judgemental!
I am a stay-at-home mom and take great offense to people telling me that I am ruining my child by having her watch a video that calms her down for a 1/2 hour!  Has anyone ever had a reflux baby?  This was my 30 minutes of time that I could relax and take out the garbage and even go to the bathroom by myself!  “Baby Einstein” and “Praise Baby” music would come on and immediately she was quiet and content.  I didn’t just “plop her down”.  I would say the words on the screen and interact with her while she was watching the video.  Were the other 23 hours of interaction included in this study?  Were the kids who did not fare well in this study talked to at all?  What about the IQ, education, jobs, and/or socioeconomic class of the parents?  Were those factors figured in?  In the other hours of the day we are drawing, coloring, reading, talking back and forth, singing, clapping, dancing, and I am bending over backwards to enrich her life while I am balancing my own.  The videos give moms the peace of mind they need (and a well-deserved mental break) as well as introduce the children to a variety of music and shapes and sounds they are yet to encounter in the world.  Disney really is not the root of all evil like most critics seem to believe.  
You know, if there is something that will occupy my small child long enough for me to shower and dress, maybe even eat a decent breakfast, then I will buy it.  So Ms. Lauren Evers, i totally agree with you.  And I know for a fact that plopping my child down in front of the T.V. for 30 mins a day is not a crime, her brain is not going to be damaged nor is she going to be emotionally hurt because she didn't have me right there in her face at the time.  I don't think the educational DVDs are necessary to raise a mentally healthy child but I don't think they are really going to cause any damage either.
Anyone who actually thinks that I don't talk to my kids because they watch a DVD or two are pretty clueless. My son who is now 6 could read when he got to kindergarten and he taught himself to play guitar. If they are stimulated by these images and sounds just take it a step further with them. I have found that Baby Einstein videos in particular are a wonderful tool to stimuate little minds. Just watch  with them!
This story goes way beyond Baby Einstein.  Any parent who works for a living and has to deal with daycare, etc, knows that it is totally impractical if not impossible to say your child is never going to watch any TV until after they are 2 years old.  We all know TV is "bad" but let's be real.  We do the best we can to create a loving, nurturing environment for our children, interacting with them as much as possible.  Is it really necessary to give parents one more thing to worry about?  
Absolutely! I am a children's librarian and refused to buy the videos for the Library despite a couple of requests. I say, check out a book and read it to your baby. Talk to the baby, sing, play. Enjoy! I am an older mother - 31 when the first child was born. I have raised them all (3) and still have plenty of life left to live. Don't cheat yourself or the baby by turning it over to TV to raise.
Parents who put their little one in front of the TV for their own personal "alone time" should be ashamed. I know oh too many toddlers who throw fits when they can't watch cartoons or a movie of their choice. It's because their parents trained them at an early age. Too many parents rely on tv to not only teach their children but to kill time as well. More parents should be letting their kids experience these things in real life...suce as taking them to the park an introducing them to different flowers...or birds...or just play in the grass. there are so many things a infant has yet to experience for the first time. Please don't let their any of their "first" be in front of a tv!!!
I have 3 kids - 2 of which really have/are growing up with those 'baby videos'.  I do not think that the survey was a legitimate 'clinical' study so we really don't know what other factors affected those children's brain & language development.  My oldest who was born in 1998 and saw those videos at an older age than my other two - has the most learning challenges (she has ADHD & hates to read, I think because she has trouble reading some times).  My younger two were both "Baby Einstiens" sometimes even watching the videos to calm them and get them to sleep when nothing else was working.  They are both exceptionally bright and my 6 year old accelerated through 1st grade and entered 2nd grade in March 2006 - shortly after turning 6 in December.  My son who is almost two may not talk very well but he is very smart and he has a sense of humour that is unbelievable for a 22 month old and has very good problem solving and physical skills.  I do not think that the 'phone study' done is in any way accurate since we do not know the children's back grounds.  I was on medication during my pregnancies that might have affected my chilren's speech development (my oldest was significantly delayed not talking until she was 3.5 yo - so maybe that's a testament to showing the videos sice she didn't start watching them til she was older).
I never understood one thing...how does it directly affect everyone how parents raise their children? I can think of far more important factors going wrong with this country other than if a child is subject to too much t.v. Honestly, what does it matter? If it doesn't directly affect you then there should be no issue. My daughter does watch baby einstein. She watches a lot of them. However, the attention span of a 16 month is not very broad at this point so what does it matter? It's something that she enjoys doing for 5 or 10 minutes then she's off doing what normal 16 month old babies do, getting into everything. Therefore, it's not a big deal. Every baby devolpes at different stages. Whether they talk at 12,14,16 or 18 months is all normal. It's ridiculous that it's come to blaming DVD's as the problems if there is one. What's next..too much reading?
Parents read to your children and guide them in their personal walk with the Lord.......everything else will fall into place. We have alot bigger issues that influence our children's minds besides a Baby Einstein video. Parents we have got to get back to the basics and let our children be what they are...CHILDREN.  
I think it's all how you use the videos.  If you plop your child in front of a TV for hours a day, it's one thing, but if you're watching it as part of a night time routine (as I do sometimes with my son) I think it's different.  I never have the TV on during the day for him and my sitter won't either.  He'll get plenty of interaction from the 3 other babies there and I always read to him multiple times a day.  I think it's all about moderation.  Sure, there wasn't any Baby Einstein when I was little either, but I can bet if there was, my mom would have had them.  I'm pretty sure I watched Sesame Street though.
I think we can all agree that educational input for our children is extremely important, as long as it is something the child enjoys. Too often these dvd's are abused as "babysitters" and some parents overuse them. Did you realize that a flat television screen (2D) does not influence your child under the age of 2 in the areas of language development, whether it is educational or not? Bravo for all you over-acheiving parnets who use these sorts of things as supplements, but remember you are NOT the norm, and that,I believe, is the purpose for this report. They needed to claim what they did to reach those parents, not you. You say you "go over the words your child "learns" on these dvds", have you considered that your child's success is do the one on one attention you give your baby and not the actual dvd? Just a thought.
Both of my children have watched these videos. My oldest child is 4 and both of them have watched since infancy. Because of Baby Einstein, my daughter knows every composer, every symphony, and now watches them with her one year old brother and teaches him things while they sit together and play. We have all of the Baby Einstein books too. They are my son's favorite things to play with. What is the harm seriously? It is better than Barney!
People criticizing these DVDs are taking a very either/or view of things.  I let my 18-month old watch Baby Einstein DVDs sometimes.  I also read to him, play with him, and take him to the community playroom and the park and on other outings.  I don't delude myself that the DVDs are making him any smarter, but they're not making him stupid either.  Occasionally letting them watch a DVD doesn't preclude interacting with your child.  Try interacting with a toddler for 12 straight hours, you'll both be ready for a break.  Everything in moderation; there's a lot of room  between "plopping", "putting" and "leaving" your child in front of a TV for long stretches, and an outright ban on TV.
Personally I'm so grateful to the Baby Einstein company for the many occasions in the middle of the night when nothing, not nursing, rocking, walking, a drink, NOTHING would soothe our son, and I popped in Baby Mozart and watched him stop crying immediately.
Maybe "Baby DVDs" are not for every child, but for my infant son who was born with Cerebral Palsy and Cortical Visual Imparment(he could not track visually and was basically blind),the Baby Einstein videos have been a remarkable tool in helping him develope his vision and speech. He responded beautifully to the classical music and large colorful visuals. Eventually he gained a sense of rythm which was an introduction to speech as we broke simple words into beats and syllables. He is now 5 years old and has functual vision and a budding vocabulary despite his motor difficulties. Still, at any given moment, he will burst into song humming a classical favorite from his respectable repertoire. I can't thank you enough Julie Clark for making a differnce in my son's life and in other's, I'm sure.


I have two of the Baby Einstein dvds and we watch them together, one per day in the morning. I especially like the "baby's first moves" dvd because we are able to reinforce those moves throughout the day. I am a first time mom and I don't always know what she needs to be learning. This dvd takes a few simple things and  reminds me that she needs to learn how to "touch your nose". My motivation for buying the dvd was to know she was learning the right things for her age, not to become a "Ivy League-bound, athlete/musician/humanitarian". I agree that you shouldn't be teaching your kids to be in front of the t.v., but I know I'm not hurting my child with these dvds. It's just one more activity out of many that we do throughout the day.      
I wish my mother dropped ME off the porch. Maybe that's been the problem all these years.  
I am the mother of 3 children, 13 years, six years, and 20 months.  I am also a teacher and I can't imagine plopping my baby in front of the TV to increase her vocabulary or for educational purposes.  We play with her and talk to her, and go on outings...things that little kids should be doing.  In my opinion, getting kids "hooked" on TV at an early age is a bad idea and could be a contributor to obese couch potato kids.
I am soooooo tired of hearing about studies of children and tv and how is it is ruining our children.  We stay at home moms have our moments of sanity in chrisis at times and this is the one thing that gives us that few moments to have piece of mind for 30 minutes a day to take a quiet shower or whatever it is we want or need to do.  Mother's run on guilt enough as it is and this is not easing our minds. Don't you think we wish we could be Happy Susie Homemaker and it all be rosie all the time.
Stop with the studies, we are all doing the best we can.
I a Nanny and have no children of my own.  However I have raised more than a dozen children from infancy.  I wouldn't dream of putting an infant infront of the TV and certainly not left alone in a high chair. (There are warnings against this on most highchairs.) Human interaction is best for young children.  Like anything else too much of anything is not a good idea.
Well, I feel that the DVDs that are out there for infants can be a good thing for parents.  Sometimes, especially if you're a stay at home mom, you just need a little time to yourself, and if for 30 mins your kid can sit and watch something that doesn't have any commercials (those are basically what really corrupt children) then why not?  They are designed for children and they help show them things in the world in a way thats interesting to them.  If you ever buy the products that go along with Baby Einstein videos, they are for Parent/Children interaction.  It just helps when you have tips of things that actually work.  Personally, my daughter has never been into tv (she's almost 2 now).  We've been given ALL of the DVDs that we have for her and she has never sat and watched an entire one.  We have bought the music however and that seems to be better for her.  But I wouldn't look down on someone or accuse them of being an unfit parent if their child does watch the videos.  I think its important that you don't just use the video as the only interact your child gets.  Its important to discuss and to even watch the video with your child and be excited about what you are seeing.  But yeah its not necessarily a way of FORCING your child to become more intelligent.  I think the best way to help your children is to be a good role model and to talk and explain the way things work and why we do things the way we do as much as possible so they can understand the COMMON SENSE stuff.  


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