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The Perfect Cupcake

Posted: Tuesday, August 07, 2007 9:30 AM by Noah Oppenheim
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http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=36374111Today, after months of hard investigative work, we brought you the truth about  cupcakes.

In New York and Los Angeles, cupcakes are the hottest yuppie culinary craze since the sushi boom of the 1980s.  Not only are city-dwellers consuming cupcakes like everyday is a 2nd grade birthday party, a record number of hard-charging careerists are abandoning their cubicles to become cupcake bakers.

As any connoisseur knows, there are two fundamental components in a fine cupcake – the cake and the icing.  For some reason, rarely are the two of the same quality.  There is an enormously popular cupcake shop near my home in Manhattan, offering a wide variety of cupcake flavors.  The problem?  While the icing is tasty and rich, the cake is plain, dry vanilla.  At other shops I’ve sampled, the cake is moist and delicious, but the icing is a bland, saccharine cream.    

The only cupcakes I’ve ever sampled that marry the perfect cake with the perfect icing come from LA’s Sprinkles, which we profiled this morning.  Across a wide range of varieties, the cake could stand on its own as unadorned desert.  And, the icing could stand alone as a delicious custard.  Together, they are perfection.        

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Comments

 This cupcake idea is a great idea! I just lost my job of 27 yrs and looking for something new. I live in the Quad Cities area and have never seen something like that here. I am interested if there is a franze in this area. My thoughts are my I should start something like that in our area.
Well, according to my friend Paula, author of the blog Cupcakes, Cats & Shooz (http://paula-light.blogspot.com/2007/08/truth-about-cupcakes.html) it's not icing, it's frosting. She has some truly ravishing pictures, too, compared to those rather sad depleted things you're showing, so I'm thinking she's the expert in this matter. Maybe you should have her on your show.
I think it is a great idea for anyone interested in owning your own business!  I would love to have my cake & eat it too!  Any ideas on where to begin?
NYC: Magnolia Cupcakes on 18th St and Burgers n' Cupcakes on 23rd St are my personal favorite's in NYC.


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